Design Thinking: Modelo de estrategia empresarial

Abstract

The Chavarro S.AS organization discovered that it has a problem, which is that it has not been able to consolidate a tool for the innovation management system, which did not help them much in the market in which it is located, in addition to not being relegated in a global and interconnected world. To solve the problem they find themselves in, they are going to use a methodological process that is going to help them a lot and it is "DESIGN THINKING" which is a tool that is going to collaborate with them throughout the development and design of their products, creating thus value for its consumers, thus offering them products that make a difference in the market, making them stronger and more sustainable compared to their competition. In addition to what is mentioned above, it will help to cut the root problem, provide real solutions to the needs of consumers, creating an awareness of brand loyalty and that they always prefer them over other existing organizations. Due to the above, "design thinking" was taken as a solution to the problem because it is the tool that the company needs to continue growing and become increasingly important and more recognized globally. To a certain extent, every process entails several elements that are for and against, always in all the things or processes that are implemented in the world, they can lead to deficiencies, bad decisions can be made, there can be people in disagreement with certain topics, but the case and the point of the topic is that it is a viable proposal, that it gives options to do things in a different way, that as has been said, one lives from changes but also from much of the same and when the organizations they manage to do something for a minimum of difference is when consumers really appreciate and are willing to pay for what is diverse, what is unequal.