La Recreación del Jean Medusa de Versace: la Copia y Reproducción Como Estrategias para la Sostenibilidad

Abstract

This working paper argues for the use of copying as a design strategy to appropriate fashion imaginaries that become desirable objects within the fashion industry but may seem unattainable from a local context. The focus is on the "Medusa Jean" garment from Versace's Spring/Summer 2023 collection.

Additionally, the paper explores the exercise of copying and reproduction from a sustainability narrative, specifically through the adaptation of old garments to align with Versace's aesthetic using upcycling techniques. It discusses how these practices impact the environment, culture, and society.

Furthermore, the paper addresses the attachment and emotions generated with desired or cherished objects, emphasizing how these connections are strengthened through interventions. It suggests that the motivation behind these objects, whether original or copied, lies not in the object itself but in its emotional and aspirational representation. Through the exercise of copying and upcycling, individuals are able to materialize these aspirations using the available resources at hand.