Análisis de las oportunidades que ofrece el mercado del sector de correo expreso colombiano para el ingreso de nuevo competidor

Abstract

This working paper consists of the description and analysis of the current conditions and the development of the express courier sector over the last five years.

The research problem was to analyze the aspects and opportunities that the Colombian market contemplates for the entry of a multinational express courier company in the country, such analysis will help the company to know in a generalized way the evolution of the market, the main competitors, the needs of the consumers and the legal requirements for it's constitution. On the other hand, this problem arises from the company's concern to make a diagnosis of the current conditions of the sector to evaluate and predict it's growth in order to determine the feasibility of a possible investment.

The research was conducted based on a qualitative, descriptive methodology, making bibliographic research in specialized databases such as Dialnet, web pages and official documents prepared by different governmental entities such as the Ministerio de Tecnologías de la Información y las Comunicaciones MinTIC, the Comisión de Regulación de Comunicaciones CRC and the Superintendencia de Industria y Comercio, as well as magazine articles and different research works of diverse authors.

The foregoing helped the formulation of conclusions, which are intended to help the company to obtain an overview of the current conditions for it's entry into the express courier market in Colombia, so that critical decisions are made for the implementation of a competitive service that adds value and satisfies the needs of consumers, allowing the consolidation, permanence, profitability and growth of the company in this market.