Propuesta marketing digital posicionamiento ganadería

Abstract

During my internship at Elanco Colombia SAS, I explored the great opportunity to participate in the Livestock Marketing area. I performed various key activities for the area, such as updating spreadsheets with information on the Challenges organized to boost sales and preparing and presenting the results. I also supported the organization and execution of events for new product launches. I also had the opportunity to attend the launch of Ganaseg in Medellín, a product that was reintroduced to the market with a better formula. I also conducted a diagnostic of Elanco Rumiantes' social media channels, highlighting strengths and areas for improvement. I also implemented recommendations to increase the account's reach, engagement, and followers, thus increasing its visibility in Colombia and increasing sales. This experience not only strengthened my marketing and administrative skills but also provided a clearer understanding of how a multinational company operates, its livestock, and helped me identify areas for improvement in the learning process, enabling me to further expand my future experiences. Additionally, an Improvement Plan was developed focused on creating a guide to help the Instagram account achieve a greater number of followers, engagement, and reach. A contract was signed with an agency to execute this plan, but the hiring process was delayed, so a guide was created for the agency's development and management of the Livestock Marketing area in the process of evolving its social media operations. The plan's development included research into digital marketing, updating trends and positioning strategies, creating compelling videos or reels to attract a larger audience (including scripts and recording), advertising guidelines with Colombian and regional influencers, and statistics on consumer preferences focused on the company's niche, which are essential to consider when developing a social media strategy. Overall, this guide will not only improve Elanco Livestock's presence on social media, but by increasing its visibility, reach, and engagement, it will lead to a greater flow of sales.