Modelo De autogestión ecoturístico sostenible en Colombia: desde La experiencia del caso de Mayapo - Guajira

Abstract

The project focuses on designing a sustainable self-management model Ecoturistico in Colombia from the experience case mayapo guajira, was identified in the community lack of associativity and organization to carry out their activities which leads to not create value in the services offered to customers , the model will allow to dispose, direct, order or organize to achieve the proposed objectives. What results in a saving of resources and an improvement in the motivation and involvement of the community, provide an added value of confidence in the activity of innovation in the self-managed organization, and execute with operational excellence, in the same way it considers the use of the human and natural resources that allow the development of a sustainable tourism enterprise having as a reference the self-management and the value chain. Therefore, the following objectives are proposed for the development of the research: Carry out a diagnosis that identifies the variables that potentiate or hinder self-management for sustainable ecotourism. Analyze the sources of competitive advantage within the ecotourism value chain: Mayapo case. Characterize the type of sustainable ecotourism enterprise itself for the development of the model. The proposed research follows a type of descriptive and correlational study, taking into account variables of historical and socioeconomic research corresponding to the mixed methodological perspective (qualitative and quantitative) and the methodology of the Participatory Action Research - IAP, presented by Orlando Fals Borda in coherence with the need to approach the study in the Mayapo region from a praxeological perspective