Informe de práctica empresarial en Autovardí Bogotá

Abstract

Autovardí is a company dedicated to mobility, they have 6 Mazda dealers nationwide in: Cartagena, Santa Marta, Montería, Sincelejo, Chía and Popayán. On the other hand, it is complemented by brands such as Suzuki in Popayán and Astara in Cartagena. It is very important for the company that the commercial area has visibility, and this has been achieved through the marketing area. The marketing area is composed of: Strategic marketing, trade marketing, digital marketing, data driven marketing, endomarketing and customer service (contact center). The main functions of the intern are the creation of campaigns, reporting to the brands to have economic support in these campaigns, endomarketing and purchases through suppliers to have advertising material in the dealerships or essential things to improve the experience and capture the attention of customers. In addition, strategies have been implemented to have a better record of the results of the area's actions and to ensure better decisions to have an impact on sales.