La contribución del practicante de diseño gráfico en la comunicación de la educación

Abstract

"Alsea is the leading restaurant operator in Latin America and Spain, with globally recognized brands within the fast food, cafeteria, casual dining, quick casual and family restaurant segments. The company started operations in Colombia in 2008" Among the fundamental objectives of the conception of training integral to the tomasino profile is promoting the training of professionals with a sense of contribution to the common good, respect for the environment and preservation of culture; The work practice at Alsea can be shown as an optimal space where those objectives could be experienced, seeing the contribution that from the designer's perspective can be given to a company. Communication is a fundamental part of training within the companies, since to the extent that graphic tools are generated digital channels that allow information to be brought to a greater number of people, greater coverage is guaranteed, since collaborators can quickly and immediately access training and resolve concerns they may have. show up at work. Likewise, these tools become an important ally of the company, which adds value to the relationship. collaborator-company. The value that digital tools add to the employee- company, leads me to know of a new challenge for the company and it is to seek that what is wanted to be transmitted is done in a striking way, in such a way that workers are invited and motivated to self-train, otherwise, all the effort that is carried out would remain in another training "tool". In the area of human resources, specifically in training and training, the creation of graphic pieces, production and post-production of videos, logo designs, banners and manuals in order to publicize new activities and training that will be carried out within the company, as well as relevant information so that the people who work within the company are constantly updated on new guidelines and releases. New communication tools have been implemented for the education, since this is one of the effective ways in which a company manages to relate with its collaborators, to achieve the objectives that the company has, so with effective communication, it is possible to manage the talent, innovate, generate leadership, achieve a good working environment and the most Importantly, motivate the workers of the company. Alsea S.A.S., has a graphic line that has been maintained over time, and although the management guidelines of each brand are used appropriately, it has designs with strict guidelines, sometimes generating that there is no dynamism when it comes to giving to know the graphic pieces, for this reason figures and combinations of both colors and fonts, hierarchical arrangements, lines and shapes have been implemented that highlight the pieces more without take away the importance of texts and relevant information.