Análisis de oportunidades para la exportación de aguacate Hass de Colombia a Estados Unidos

Abstract

The Hass avocado represents a great growth opportunity for the Colombian market, according to the increase in its production, quality and the demand at international level that is in a great boom, due the promotion of the great benefits that this fruit has for the health. In Colombia, currently the main trading partners are located in the European market, being the first five countries of this continent and the United States, ranking sixth; so the research focuses on analyzing the export opportunity to the United States market, due to which it is the main importer of avocado at an international level, representing almost 42% of total world imports, in which the production characteristics will be determined, requirements at national and international level, an analysis of the United State market will be carried out, their respective costs, logistics and potential customers will be selected in that market, in order to conclude on the viability and opportunity to export hass avocado to the United States market.