Cócteles Granizados Elixir

Abstract

This project proposes the creation of the company Cócteles Granizados Elixir in the city of Villavicencio, dedicated to the production and marketing of slush cocktails in sachet form, with and without alcohol. This product is characterized by its innovative, practical, and easy-to-store format, differentiating itself from traditional options by not requiring the use of slush machines and facilitating storage and transport. The proposal responds to a growing demand for ready-to-drink (RTD) refreshing beverages, driven by climatic and tourism factors and responsible consumption trends. The proposal was developed using business, technical, and financial analysis tools specific to industrial engineering, ranging from market research to economic evaluation of the business. The market research identified high acceptance of the product, identifying that the target audience is young people between the ages of 18 and 34, from socioeconomic strata 3 and 4, with high receptivity to novel products. The production process for the frozen cocktail sachets is manual, carried out by one full-time operator, with two customer service workers. The company will have a physical point of sale, home delivery service, and presence at events, supported by digital channels for promotion and sales. It will use local inputs and have low production costs. The total investment required for start-up amounts to $225.837.445, financed through bank credit. Five-year income and expenditure flows were projected, obtaining a Net Present Value (VPN) of $546.591.539, an Internal Rate of Return (IRR) of 34.2%, a Net Present Value (VNA) of $320.754.094, and a Benefit/Cost Ratio (B/C) of 0.59, demonstrating positive financial results. The document also includes an analysis of economic, social, and environmental impacts, highlighting job creation, the strengthening of local commerce, and the adoption of sustainable practices. Overall, the work integrates technical, administrative.