Modelo de Gestión de Proyectos Gráficos para Diseñadores Gráficos

Abstract

This thesis presents an innovative proposal for optimizing graphic design processes, especially in academic settings. The author identifies a common problem in the industry: a lack of efficiency and organization in project management, resulting in delays, poor quality, and increased stress for designers. To address this issue, a project management model is proposed that integrates digital tools such as Notion. This model is based on the idea that by automating repetitive tasks and establishing clear processes, designers can dedicate more time to creativity and problem-solving. Through a personal case study, the author demonstrates the effectiveness of this model. By implementing Notion and other tools, she was able to significantly improve her productivity, the quality of her designs, and communication with her team. Furthermore, the study highlights the importance of adapting to new technologies and the need to develop digital skills for graphic designers.