Desarrollo y creación de una organización industrial para la produccion y comercializacion de bienes y servicios para la superación del duelo

Abstract

The objective of the draft is to develop a business plan for the creation of a portfolio of products aimed at overcoming grief for people who have suffered the loss of a loved one. This business idea arises from the need to be able to provide psychosocial and affective relief to clients with a totally innovative concept. Focuses on the study of a company that offers personalized products to help people face and overcome the difficult stage of mourning the loss of a loved one. The main objective is to understand how this company has managed to stand out in a growing and highly competitive market by providing exceptional and highly personalized customer service. To achieve this goal, an exhaustive review of the literature on grief and the market for services and products for people going through this stage will be carried out. In-depth interviews will be conducted with the company's founders and key personnel to understand its business strategy and focus on customer service. Data will also be collected from current and potential customers to analyze their perception of the company and its products and services. The findings of this study can help to understand how companies can distinguish themselves in a highly competitive market by providing highly personalized and customer focused customer service. The research results are also expected to help providers of bereavement services and products improve their offerings and better understand the needs and desires of their customers.