Propuesta de sistematización de experiencia laboral: Organización y gestión del banco de recursos

Abstract

The following work describes the experience and findings observed during a professional internship within the Marketing and Advertising department of the Fundación Universitaria San Martín. In this role, designs are created for various purposes; while most are intended for the institution's external clients, projects are occasionally developed for other internal departments. Most designs aim to promote academic programs to attract prospective students, which requires a high volume of production. This includes assets for social media advertising as well as merchandising produced in mass for events such as recruitment fairs and mobile offices. Additionally, design support is provided for other institutional projects, such as the university store. This project aims to solve a specific issue identified within the department’s workflow: the lack of organization in the resource bank. This problem directly affects the team’s efficiency and productivity. Consequently, using a qualitative methodology, an organization and management system was designed to optimize the search and use of digital assets. Ultimately, the results of this experience are expected to demonstrate how structured management can improve departmental productivity, serving as a valuable contribution to both the institution and future interns. Once the proposal was presented to the lead designer of the Marketing and Advertising department, it was reviewed and approved. Instructions were given to begin the organization and nomenclature of files according to the proposal. Currently, the project is awaiting a final review of the results by the professional lead before fully implementing the standardized organization and management system for the resource bank.