La transición del periodismo radial hacia Facebook en Pasto entre 2020 y 2025 línea de investigación: comunicación, periodismo y culturas digitales

Abstract

This research analyzes the transition of radio journalism to Facebook in Pasto between 2020 and 2025, aiming to understand the transformations in journalistic practices, news production, audience interaction, and the use of metrics within digital communication processes. The study stems from changes observed in radio stations due to the adoption of digital platforms, which have altered the ways information is produced, distributed, and consumed. It employed a qualitative approach involving 36 semi-structured interviews with journalists, educators, and communication students, complemented by a content and metrics analysis of 72 Facebook posts from three media outlets in Pasto managed by journalists with radio backgrounds. Data were organized through thematic coding based on four analytical categories and interpreted using actor triangulation and trend analysis. The results indicate that Facebook has established itself as a strategic space for disseminating journalistic content, fostering new multiplatform production dynamics, enhancing audience interaction, and leveraging metrics to guide editorial decisions. A transformation in journalists' work routines was identified; driven by the technological boom, they now take on multiple roles related to audiovisual production, social media management, and audience engagement. The research concludes that this transition represents an adaptation process that strengthens the production, circulation, and interaction of information within the regional context.