Maestría Comunicación, Culturas Digitales y Visualización de Datos
URI permanente para esta colecciónhttp://hdl.handle.net/11634/74225
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Tipo de ítem: Ítem , Visualizar para incluir: del análisis de datos abiertos hacia el diseño de un prototipo móvil para la inclusión en entornos académicos en la universidad nacional de Colombia.(Universidad Santo Tomás, 2026-10-08) Kareen Maritza, Oviedo Casanova; Acosta Sanchez, Cecilia Andrea; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001476039; https://scholar.google.com/citations?user=Bz6eNcUAAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-0181-9929; https://orcid.org/0009-0007-5033-2985Barriers to access and retention for persons with disabilities in higher education often remain invisible within academic environments. The availability of open data strengthens the university context by making problems visible, supporting informed decision-making, and fostering a culture oriented toward inclusion, with communication positioned as an agent of social transformation supported by emerging technologies to generate creative social solutions. Within this framework, the chapter analyzed microdata on undergraduate applicants and admitted students at the Universidad Nacional de Colombia across all campuses nationwide between 2019 and 2024, with the aim of informing the design of a mobile application prototype as an inclusive technological solution. The analysis made it possible to describe the dynamics of the admissions process, estimate the participation of applicants with disabilities, and compare admission gaps between populations with and without disabilities. It also characterized the phenomenon through disaggregation by type of disability, gender, socioeconomic stratum, differentiated admission pathways, and territorial distribution. The findings revealed concentrations and inequalities that informed design criteria aligned with Universal Design for Learning (UDL), focusing on accessibility, digital and multimodal communication, support for admission and retention, and sustainable use in contexts of vulnerability, with the purpose of guiding the development of a mobile application prototype as an inclusive technological solution.Tipo de ítem: Ítem , Más allá del scroll: análisis de la adaptación algorítmica al consumo de entretenimiento en Tik Tok e Instagram para el diseño de una estrategia multimedia de comunicación digital crítica(Universidad Santo Tomás, 2026-10-03) Sánchez Ortiz, Stephania; Acosta Sánchez, Cecilia Andrea; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001476039; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001691233; https://orcid.org/0000-0002-0181-9929This research analyzed the adaptive behavior of TikTok and Instagram recommendation algorithms in response to deliberate modifications in the entertainment content consumption of thirteen millennial adults in Bogotá, with the purpose of grounding a critical digital communication strategy oriented toward algorithmic literacy. The study started from the recognition that recommendation systems personalize information based on user interactions, influencing the configuration of interests, perceptions, and consumption habits within a context marked by surveillance capitalism, the attention economy, and the growing algorithmic mediation of information. The research was conducted through a mixed-methods approach with a qualitative predominance and an exploratory, applied character. As a methodological strategy, a reverse-engineering exercise was implemented through the Digital Strategic Action Laboratory (LAED), in which the thirteen participants carried out four intervention activities on their habitual digital consumption patterns. Throughout the process, conversational records, hybrid analytical logs, closing narrative interviews in podcast format, data extraction through scraping, and individual dashboards were integrated to document and analyze the evolution of the recommendations generated by the platforms. The results showed that TikTok's and Instagram's algorithms do not adapt immediately or uniformly, but rather follow a two-phase logic: first, they reinforce the user's habitual consumption; second, they adjust recommendations based on new interaction signals sustained over time. However, these adjustments do not fully replace content already encoded by the algorithm as a prior interest but tend to coexist with it. Likewise, differences were identified between both platforms in response speed, prioritized content categories, predominant narratives, and the circulation of personalized advertising, along with variations associated with each LAED participant's digital profile, which shows that the algorithm's adaptive capacity depends on the alignment between the assigned content and the digital identity previously built by the user. As an applied outcome of the research, the multimedia platform Más allá del scroll (Beyond the Scroll) was designed, conceived as a critical digital communication strategy for algorithmic literacy. The platform integrates educommunicative resources, interactive content, data visualizations, audiovisual materials, and participatory tools aimed at strengthening critical understanding of how recommendation systems work and promoting more conscious decisions in the consumption and production of digital content. In this sense, the research contributes a replicable methodology for the analysis of algorithms from the field of communication sciences, as well as a multimedia proposal that fosters the social appropriation of the knowledge generated by the Digital Strategic Action Laboratory.Tipo de ítem: Ítem , Percepciones sobre la violencia digital en los estudiantes de educación media de la Institución Educativa José María Cabal del municipio de Buenaventura (Valle del Cauca).(Universidad Santo Tomás, 2026-09-29) Cuero Castro, Lilia Yoana; Reyes Albarracín, Fredy Leonardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000707899; https://scholar.google.com/citations?user=nzphMB0AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-5297-8404 Personal information No personal information availableThis research analyzes perceptions of digital violence among upper secondary school students at José María Cabal Educational Institution, located in the Special District of Buenaventura, Valle del Cauca. The study emerged from an interest in understanding how young people recognize, interpret, and experience different situations of violence in digital environments, particularly those involving insults, teasing, the dissemination of content without consent, and other forms of aggression that may affect school coexistence. The quantitative component involved 198 students from tenth and eleventh grades, who completed a 24-item questionnaire using a Likert scale. The reliability of the instrument yielded a Cronbach’s alpha of 0.854, indicating adequate internal consistency. For the qualitative component, two focus groups were conducted with 14 students. Their contributions provided deeper insight into the experiences, meanings, and ways in which young people interpret digital violence. The results show that students recognize different behaviors as forms of digital violence and are aware of their possible emotional and social consequences. However, the focus groups also revealed a particularly relevant issue: some aggressive behaviors may be interpreted as a “joke” or as playful teasing, depending on the relationship between classmates, the context, and the intention attributed to the situation. This perception may make it difficult to recognize certain behaviors as forms of violence. Based on these findings, the study highlights the importance of strengthening digital citizenship education, raising awareness of the consequences of online aggression, and promoting support from families and the educational institution. As a creative component, the research resulted in the documentary Cyberbullying and Digital Coexistence at José María Cabal Educational Institution, an audiovisual piece that brings together and highlights the voices of students, teachers, school administrators, parents, and a member of the Cyberbullying Committee in Buenaventura in relation to the phenomenon of cyberbullying and forms of coexistence in digital environments.Tipo de ítem: Ítem , Educomunicación y análisis de datos: una propuesta digital para la sensibilización del cáncer de mama en mujeres de 40 a 50 años en el Valle del Cauca(Universidad Santo Tomás, 2026-09-29) López Sánchez, Yudi Viviana; Aguirre Villanueva, Franklin Mauricio; Correa Samudio, Marcela Catalina; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000029825; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001502462; https://scholar.google.com/citations?user=ppbN3hwAAAAJ&hl=es&oi=aoBreast cancer is one of the leading causes of morbidity and mortality among women in Colombia, particularly among women between 40 and 50 years of age, a stage of life in which early detection can significantly influence survival and quality of life. However, despite the existence of institutional campaigns and public health guidelines, gaps persist in access to, understanding of, and engagement with preventive practices, particularly in regional contexts such as Valle del Cauca. In response to this issue, this project proposes transforming clinical and sociodemographic data into strategic narratives and, in turn, into a digital educommunication proposal aimed at breast cancer prevention. The research is based on the analysis of information from 2024 provided by Fundación CTIC and Clínica Nuestra Señora de los Remedios, with the purpose of identifying patterns, behaviors, and population characteristics that contribute to understanding not only the epidemiological dimension of the phenomenon but also its communicative and cultural implications. From this perspective, data are no longer regarded solely as statistical records but rather as narrative resources capable of engaging, raising awareness, and encouraging action. Based on their interpretation, a digital educommunication product will be designed to integrate data visualization, audiovisual storytelling, and calls to action focused on self-care, timely medical consultation, and screening. In this way, the proposal seeks to ensure that information not only circulates but is also translated into meaningful understanding and concrete preventive decisions. The project is structured around the three core areas of the Master’s Degree in Communication, Digital Cultures and Data Visualization: (1) the critical analysis of institutional health narratives; (2) the development of a contextualized, evidence-based digital product; and (3) the generation of educommunication processes that strengthen communities through understandable and strategic access to information. Thus, the project constitutes an applied approach that integrates data analysis, narrative design, and social transformation in health, contributing to the research area of communication, health, and sustainability through a regional and human-centered perspective.Tipo de ítem: Ítem , La transición del periodismo radial hacia Facebook en Pasto entre 2020 y 2025 línea de investigación: comunicación, periodismo y culturas digitales(Universidad Santo Tomás, 2026-09-29) Moreno Hernández, Oscar Giovanni; Lievano Álzate, Juan Antonio; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001580223; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002379988This research analyzes the transition of radio journalism to Facebook in Pasto between 2020 and 2025, aiming to understand the transformations in journalistic practices, news production, audience interaction, and the use of metrics within digital communication processes. The study stems from changes observed in radio stations due to the adoption of digital platforms, which have altered the ways information is produced, distributed, and consumed. It employed a qualitative approach involving 36 semi-structured interviews with journalists, educators, and communication students, complemented by a content and metrics analysis of 72 Facebook posts from three media outlets in Pasto managed by journalists with radio backgrounds. Data were organized through thematic coding based on four analytical categories and interpreted using actor triangulation and trend analysis. The results indicate that Facebook has established itself as a strategic space for disseminating journalistic content, fostering new multiplatform production dynamics, enhancing audience interaction, and leveraging metrics to guide editorial decisions. A transformation in journalists' work routines was identified; driven by the technological boom, they now take on multiple roles related to audiovisual production, social media management, and audience engagement. The research concludes that this transition represents an adaptation process that strengthens the production, circulation, and interaction of information within the regional context.Tipo de ítem: Ítem , No quedará piedra sobre piedra: una exploración sobre la memoria a través del teatro documental y la datavisualidad poética(Universidad Santo Tomás, 2026-09-23) Contreras Fierro, Carolina; Reyes Albarracín, Fredy Leonardo; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000707899; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001461969; https://scholar.google.com/citations?user=nzphMB0AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0001-5297-8404; https://orcid.org/0009-0006-5740-6089This research-creation project is the result of the fusion of documentary theatre, data visualization, and poetic expression as a discourse for the symbolic and communicative recovery of memory through my work *No Stone Will Remain Upon Stone*. A documentary theatre performance was created in which data visualization was employed with two main intentions. The first was to explore and bring visibility to certain victimizing events of the armed conflict, such as forced displacement and enforced disappearance, establishing a dialogue between official history (collective history) and personal history (memories). The second was to represent statistical information through a poetic reflection that not only communicates the figures but also creates new possibilities for critical thinking around memory and history. Furthermore, this work constitutes a tribute to the victims and survivors of the Armero tragedy through a bodily cartography of memory, conceived as a choreography in which the body becomes territory, resistance, and a means of restoring dignity. As the outcome of this process, a potentially theoretical and significant concept emerged: poetic datavisuality, understood as an aesthetic and narrative practice involving the use of datasets, data cleaning, analysis, and visualization to transform them into poetic visual experiences capable of articulating information, sensitivity, and imagination.Tipo de ítem: Ítem , Análisis de las brechas digitales de niños, niñas y adolescentes en condición de vulnerabilidad en Arauca(Universidad Santo Tomás, 2026-09-21) Mora Santos, Marcos Ricardo; Torres Sanmiguel, Alexander; Universidad Santo Tomás; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001403050; https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002512035; https://scholar.google.com/citations?user=j9S1ub0AAAAJ&hl=es&oi=ao; https://orcid.org/0000-0002-1880-4352This research proposal focuses on narrowing the digital divide affecting vulnerable children and adolescents—including both Venezuelan migrants and the host population—in Arauca, Colombia. Since 2018, the massive influx of migrants has heightened barriers to accessing rights such as digital inclusion, technology, and digital training; this drastically limits educational opportunities, the holistic development of children, and the exercise of their rights. The project aims to implement data analysis and visualization—combining educational and communicative processes—as a key strategy to foster digital inclusion and overcome these structural societal barriers. To achieve this, digital gaps will be identified to encourage critical thinking and the responsible use of ICTs. Furthermore, the conceptual framework draws on the theories of Kaplún, Martín-Barbero, and Freire, highlighting the importance of transformative, inclusive, and participatory communication, cultural mediation, and critical, dialogic pedagogy. The ultimate goal is to analyze the situation of children and adolescents from vulnerable areas in Arauca who are part of Save the Children’s participation network, thereby enabling decision-makers to take future intervention measures to guarantee the rights of these individuals as subjects requiring special protection.