Propuesta de Marketing Digital en la Red de Afiliados

Abstract

The Colombo-Japanese Chamber of Commerce of Commerce and Industry is a private, non-profit organization based on bilateral relations between Colombia and Japan to promote, assist and monitor commercial, cultural, industrial processes and investment interests that these two countries will have. to improve their integration. It was created on May 10, 1988, and thanks to its long journey it has been possible to strengthen commercial ties between these two nations, in order to unite several businessmen, the Nikkei community and have a greater presence in the Japanese market, through research of export material. , importer and economic as well as seminars, educational and cultural activities, this in order to link members in the exchange of information processes and in the support of various activities that help provide a service according to the needs of each one. of businessmen, allies, affiliates and universities. Regarding this year, the Chamber has opened certain face-to-face activities, given the improvement of the pandemic. These have helped to involve various economic sectors belonging to this entity in order to publicize new investment projects, educational improvements in specific sectors of Colombia and issues related to technology transfer, which help generate positive results both in Colombia and in Japan. , involving research as the main method to favor the economic and export sectors in both countries.

Keywords: Digital Marketing, digital strategies, economic connections, commercial catalog.