La experiencia del practicante de Diseño Gráfico en el desarrollo de aplicaciones para campañas de marketing interactivo en Umbra Interactive

Abstract

This analytical document seeks to expose the interactive marketing process in the Umbra Interactive agency, from the perspective of practicing graphic design; This will tell how the development of these products and the contribution of the student. Innovative applications are generated in the development of these campaigns to be exposed in technological products such as: virtual and augmented reality, videos and 360 images, touch screens, Kinect motion sensors. In addition, different interactive installations that will be explained later. In which the user is part of the experience based on the needs of each company, with the aim of generating advertising transformed into brand experiences. The functions and activities that the student used from the contribution will be exposed of the emphasis on design and production of digital animation that it had during the process, both in the development of these products as in the final result and subsequent registration of these interactive marketing campaigns. Therefore, the development of a product will be analyzed by way of example in terms of the design implemented in the application; the contributions of the practitioner of graphic design in this process according to their knowledge and skills depending on the Agency needs together with the objective that it set out to achieve, allowing the company comply with this campaign for the portfolio that will be shown to its customers.