Decisiones económicas y financieras. Un análisis interdisciplinar

Abstract

This work is consolidated from the contribution of researchers from the GAIA group of the Faculty of Business Administration and the Consumption and Markets group of the Faculty of Marketing of the University of Santo Tomás, Colombia, as well as from the Development and Innovation research group: financial models in the context of social security of the Faculty of Business of La Salle University, Mexico, who intend to highlight the importance of understanding the associated and influential factors in purchasing and consumption decisions that involve the management of financial resources and, therefore, the role that economic and financial education plays both on an individual level and in social development and welfare.