Plan de negocios para la creación de empresa productora de huevos orgánicos

Abstract

The purpose of this project is to determine the viability of a shed, in the municipality of Gacheta - Cundinamarca, with this venture the aim is to sell organic eggs through the method of raising free-range chickens, which consists of leaving an area with crops . of moringa and other vegetables so that the chickens can be in a natural environment, what this causes is to increase the nutritional values of the egg and on the other hand, the chickens are free of stress, currently large companies use the cage method and What it generates is confinement and low quality of the product. In addition, they are supplied with high doses of chemicals to increase egg production, subjecting the hens to stress and animal abuse. The project solves this problem and raises awareness among people. Demandbetterproducts. On the other hand, as a no less important factor, the project would generate employment for people over 50 years of age as a social factor, and helping the growth of the municipality, however, to achieve the viability of the project, three key factors were developed which are to verify . the technical and legal requirements to carry out the implementation of the shed in the municipality of Gachetá – Cundinamarca, as a second factor, it will be evaluated whether the laying hen project is profitable, through the free grazing breeding method, for its distribution in the city of Bogotá, using financial indicators TIR, NPV, Cash Flows, at this point the percentage of food is made, 50% vegetables supplemented with purine for chickens and finally a marketing study is carried out for the sale of organic eggs in the city of Bogotá, identifying the market niche.