Plan de exportación piezas de joyería con Talavera Poblana para la empresa Trimori Joyería de Autor a Colombia, para obtener la Doble Titulación entre BUAP/ USTA

Abstract

Trimori Joyería de Autor, a firm recognized for its quality and originality in jewelry design, has carried out market research to strengthen its position in the industry. The results highlight the brand's strong perception, supported by customers' appreciation of the unique craftsmanship of its creations. The research suggests strategic opportunities, such as expanding personalized products to meet the growing demand for unique experiences. With these findings, Trimori is well positioned to consolidate its leadership in the signature jewelry market, focusing on innovation and personalized connection with its customers. The company has planned the production of 9.25 silver jewelry, semi-precious stones, with Talavera from Puebla as a positioning of complementary materials to the exclusive designer designs, responding to the current demand and innovation of potential clients. A market research has been carried out with the purpose of analyzing the potential demand for jewelry made with the Talavera technique. The main focus is directed towards a specific market, focusing attention on women and men as recipient segments and potential buyers of these jewels. This target market is specifically located in Bogotá, Colombia. In seeking to consolidate Trimori's presence in the international market, where it stands out for the exclusive production of designer jewelry in limited quantities, specific market penetration strategies have been developed to satisfy niche consumers. The strategy focuses on the implementation of marketing and promotion tactics that not only highlight uniqueness, but also allow markets to detect opportunities. In search of these characteristics, various penetration strategies are adapted, such as sending parts to retailers and through electronic channels; Likewise, promotional strategies that make the particularity of the product known.