La Inteligencia Artificial como Desafío Ético para el Sector Empresarial: análisis exploratorio de dos organizaciones de colombianas

Abstract

Currently, Artificial Intelligence (AI) has emerged as a key tool for companies in adapting to the new digital era and the challenges emerging from market dynamics. Inflation, the economic recession, high consumer expectations, and accelerated growth in new technologies are among the most relevant factors to address in the business world. Specifically, the use of AI is seen as an efficient technological resource for providing a more market-leading line of products and services, as well as for implementing financial programs tailored to the needs of each company. However, it is necessary to understand and analyze the ethical challenges involved in its use. In this sense, the general objective of this article is to analyze the impact of Artificial Intelligence as an ethical challenge for the business sector by analyzing two Colombian organizations out of the 26 that are part of the initiative called Marca Colombia TI, Research that is developed through two specific objectives, first, to identify the main ethical conflicts faced by the business sector in Colombia with the implementation of Artificial Intelligence in decision-making and second, to analyze how the business sector manages and perceives the ethical risks associated with the use of AI in its processes. An exploratory qualitative method will be applied to preliminarily investigate the ethical challenges associated with the use of AI in the Colombian business sector by analyzing two organizations that are part of the "Marca TIC Colombia" initiative (Hernández & Baptista, 2014). It was concluded that the most notable emerging barriers to ethical use of AI in companies are the lack of governance, limited transparency and data protection, and biases. The alternative to overcome these obstacles lies in the creation of clear policies and training for human talent personnel.