Informe de práctica empresarial en fábrica de dulces

Abstract

This work presents a comprehensive analysis of business practices at the Filpa SAS candy factory, focusing on the implementation of a strategic improvement plan to strengthen its market presence and competitiveness. Based on a detailed diagnosis, supported by SWOT and PESTEL analyses, critical areas such as quality management, technological advancement, staff training, and business expansion were identified. These areas were addressed through proposals aimed at optimizing processes, including modernizing technology and expanding distribution channels. The action-research methodology allowed for participatory intervention, promoting internal collaboration and facilitating continuous adjustments to ensure the plan's effectiveness. The quantitative results demonstrate concrete progress: the implementation of a quality indicator system led to a 20% reduction in complaints, technological advancements in production resulted in a 15% increase in efficiency, and 80% of the workforce received certification training. Furthermore, the development of digital marketing campaigns boosted business expansion, evidenced by a 25% increase in sales through digital channels. Rigorous monitoring through indicators facilitated continuous adjustments and strengthened an organizational culture of continuous improvement adapted to the dynamic confectionery sector. However, limitations are acknowledged, including resistance to change, resource constraints, and the need for sustained monitoring to ensure the sustainability of improvements. The plan establishes a solid foundation for growth, geared towards excellence and innovation, consolidating Filipa SAS's long-term competitive positioning.