Sistematización de experiencias FREE -PRESS

Abstract

The professional practice carried out at the Axón Corporate Communication Agency in my degree work that was carried out under the method of research of the systematization of experiences, which is presented as a result of a year of field work, which was carried out due to the need it existed for experiencing social communication, more precisely organizational communication, outside the classrooms and having a first approach to the tasks performed by a communicator in companies. The present document is an account of the experience lived during the last academic year in which the activities carried out in the Axón Corporate communication agency have been evidenced since mid-June 2015, the time in which the Free Press process was carried out for the positioning of one of the Sodexo brand, client of the Axón Corporate communication agency. In the development of the text you can visualize the work done, specifically the Free Press process of the Axon Corporate Communication agency, this will serve as a first step to understand what are the fundamental steps to position and successfully achieve brand recognition. Systematizing the experience lived during the two semesters of professional practice is of great importance because it generates new learning and helps to demonstrate the process carried out to achieve the positioning of one of the most important clients of the Axón Agency. Having started with this work also serves to demonstrate the processes that the organizational communicator must face in order to position a company or brand. This systematization can become a reference for those communicators who want to open the field in the country's communication agencies and be able to develop their work in a clearer way and seek to obtain the best results.