Efecto que tiene el etiquetado nutricional en la decisión y elección frente a la compra y el consumo de bebidas light, en mujeres y hombres con edades entre 20 a 60 años, de niveles socioeconómicos 2, 3, y 4 de un sector de Bogotá

Abstract

This project aims to determine through a quasi-experimental study the effect of nutrition labeling in the decision and choice over the purchase and consumption of diet drinks, women and men aged 20 to 60 years of levels socioeconomic 2, 3, and 4 of a sector of Bogotá, by a quasi oriented to develop education for healthy food consumption design strategies. In regard to the above, there are gaps from consumer psychology and marketing on the recognition of nutrition labeling, by consumers in corresponding to light drinks. It conducted a study of quantitative multifactorial, with application of a quasi-experimental design, using as sample 45 people, including 16 men and 29 women are; resulting in that people make decisions based on intuition and exogenous variables such as consuming a product for fashion, proving that the label is not a major predictor factor in the decision and choice of purchase and consumption of diet drinks.