Tratado de Libre Comercio Entre Colombia y la Unión Europea y las Estrategias de Internacionalización de las Productoras Colombianas de Café

Abstract

The following document provides a brief contextualization of the behavior of Colombian coffee exports abroad and the signing of the Free Trade Agreement (FTA) between Colombia and the European Union, to later analyze and describe in what way this FTA has had an impact on the internationalization strategies of colombian coffee producers. As a finding, it was established that the FTA between Colombia and the European Union had a significant impact on the internationalization strategies of the companies in such a way that it eliminated tariff barriers making the commercialization of products easier, it promoted the diversification of the product portfolio of the Colombian coffee producing companies, it helped to improve the brand image of the product in the european markets, and it also encouraged the producers to adopt more sustainable practices in their daily operations.