Análisis de la percepción de la responsabilidad social empresarial : desempeño de algunas empresas del Área Metropolitana de Bucaramanga

Abstract

Corporate Social Responsibility has generated a great deal of literature, analysis, and study due to the debate and thematic boom in the last two decades and importance in the current organizational market, which is why this research was carried out. The work represents an important advance in the interest generated and therefore offers a complete conceptualization in which antecedents, origins, generalities and characteristics are described. Additionally, the proposal for a new concept of Corporate Social Responsibility is deepened based on the bibliographic elements found and ends with the identification and analysis of the knowledge or perception that is had in some companies in the Bucaramanga metropolitan area derived from the design and application of An instrument for collecting information. The results show a growing interest in organizations, however there are still significant gaps in the face of the topic and it is necessary to have advice to move forward on this. You are invited to continue making considerable efforts to reach certain areas and face new challenges.