Estrategias de penetración en el mercado internacional para la exportación del tequila 8 mesas s.a de c.v.

Abstract

International trade has the characteristic of open economies, bringing mutual benefits among the countries that practice it, in addition to achieving a positioning of its products and entering foreign markets. This project proposes the proposal of penetration strategies in the international markets of tequila 8 Tables in Colombia through export as the main connection of foreign trade; For this, the necessary export requirements are established, the current legal regulations that host this process, the identification of the product to be exported, as well as its productive cycle, contrasted with leading brands in the Colombian market such as José Cuervo and Casa Sauza to finally establish strategies penetration in the market to achieve market positioning and improvement of the productive and administrative processes that take place in 8 Tables. The construction of the DOFA matrix, finally established that the increase of the offer of products by 8 Tables is necessary to cause a positive impact in the Colombian market, as well as the administrative and organizational restructuring of the company, focused on an object market, specific.