Fortalecimiento Competitivo Regional a través de la Capacitación Integral para Productores, Agricultores y Comerciantes en la Jurisdicción de la Cámara de Comercio de Tunja Seccional Chiquinquirá

Abstract

Regional competitive strengthening through comprehensive training for producers, farmers and traders in the jurisdiction of the Chiquinquirá branch of the Tunja Chamber of Commerce focuses on promoting economic development and improving the capabilities of local productive actors. Key objectives include improving productivity by providing practical tools and technical knowledge to producers and farmers in order to optimize their cultivation practices and increase crop yields. Develop business skills through training including marketing strategies, business management, and resource management, so that local traders can expand their markets and improve the competitiveness of their products. Incorporate technology and sustainability through training that promotes the adoption of sustainable agricultural technologies and ecological practices, contributing to efficiency and care for the environment. Promote alliances and commercial networks that encourage collaboration and networking among participants, facilitating access to markets, cooperation among producers and strengthening the regional economy. This comprehensive approach seeks to transform the capacities of producers and traders in Chiquinquirá, promoting sustainable economic development adapted to the needs and potential of the region.