¿Diseño experto con diseño difuso? El codiseño como facilitador de relaciones creativas entre academia e industria

Abstract

How does the co-design develop the creative socio-cultural relations between the agents of the RAD Bogotá Workshop? The RAD Workshop is an initiative of the Academic Design Network - RAD in which businessmen participating in the Cluster strategy of the Bogota Chamber of Commerce - CCB and design schools associated with the Network in Bogota are linked; this to demonstrate the need for design processes in the productive sector and create a design culture that recognizes the value of the discipline as a factor of competitiveness. Throughout its 32 editions, businessmen, designers in training and design teachers have cooperated in projects that incorporate in one way or other processes of cooperation and collaboration with disparate results. Based on these experiences, and in line with world trends in design research, the workshop was redesigned around a truly participatory methodology, following the structure of Co-design that involves the end users of participating entrepreneurs within creative processes. In this new dynamic, the roles of the other actors are also modified: the designers in training and the teachers become fellow facilitators, whose main task is to design the participation scaffolding of entrepreneurs and users to find alternatives to complex design problems. . In the framework of this new methodological commitment, it is proposed to explore and describe how co-design (participatory design method) operates in the creative relationships between the actors linked to the RAD Bogotá Workshop, and the optimization of solutions to complex design problems. The study will locate participatory creation from the research and will be carried out through the design tools themselves - probes, tool kits and prototypes -, qualitative data collection in work logs and ethnography of the creation processes, and analysis of social networks. The triangulation of methods will be processed following the grounded theory, through open coding. The research team, based on a review of world trends in co-design literature, considers that advancing binding participatory design processes for entrepreneurs, their clients, designers-in-training, and expert designers can strengthen creative sociocultural microsystems leading to Product innovation in SMEs participating in the Cluster strategy of the Bogotá Chamber of Commerce.