Análisis estratégico para la transformación de la patilla (sandía) del municipio de Momil (Córdoba) Colombia

Abstract

The watermelon crop is one of the principals farming activities in the town of Momil Córdoba (Colombia), pioneer in the production of watermelon at national level, being located at the edge of the “Cienaga Grande” where the total production its done during the summer, taking advantage of the natural properties of fertilization; however, the lack of financial, academic and technical support, impede the optimization of the empiric practices traditionally implemented, doing that this activity lose more and more momentum, going down in the scale of productivity of the town and from the Country. The identified problem is the lack of capacitation, of technical accompaniment, the implementation of new technologies and strategies of commercialization that optimize the production chain currently active. Through the strategic analysis developed and based on tools like PESTEL, PORTER diamond model, interviews and FODA matrix, was designed an action plan that stablishes action lines that allow to promote and potentiate the production and commercialization of the watermelon, starting the transformation of this product, improving the quality of life of this population and impacting rural development through the agribusiness.