Análisis final de investigación realizada a empresas del sector turismo MiPymes sobre la implementación del RSE en Bucaramanga y productos del Semillero VITECHPI.

Abstract

Currently, tourism is one of the fundamental pillars of the Santander economy, since year after year its growth has increased and the departmental government has invested a great deal of effort to make this growth much more noticeable, therefore, It is important to rescue aspects of great relevance such as Corporate Social Responsibility (CSR), where the management strategies applied to this type of economy continue to allow growth in the dimensions that are involved in the tourism sector in Santander. They observed the different entities that are in constant growth on the subject, in order to define the actions to be taken in the application of social responsibility and thus continue to grow as a company and contribute in parallel to regional growth. With the above and with the use of an instrument of questions to know in depth the current state and the application of corporate social responsibility in tourism MSMEs in Santander, based on the above information, some awareness strategies for organizations will be established. That are in the tourism sector, considering members and managers for the application, promulgation of social and business responsibility, all with the purpose of mutual growth.