Articulación de procesos de diseño a través de una guía de estilos gráficos en la Fundación Universitaria San Martín.

Abstract

The purpose of this systematization of the experience is to propose a tool that unifies and articulates the design processes developed within the Coordination of Marketing and Advertising and the Faculty of Social and Administrative Sciences of the San Martín University Foundation by the Graphic Design interns of the Santo Tomás University. Through the experience of practices, as well as after a process of analysis and research, a Guide of Graphic Styles is proposed as a solution to the graphic disarticulation found as an opportunity for improvement. This proposal, having as its central axis the importance of visual corporate communication and its coherence in the different graphic productions, proposes a series of guidelines, parameters and specifications that seek to guarantee the visual unity of the graphic contents regardless of the area where they are produced, without trying to limit the creativity of the design process and consolidating a solid tool for its implementation in the future.