Plan estratégico enfocado en el reconocimiento interinstitucional del centro de emprendimiento y desarrollo empresarial de la universidad Santo Tomás seccional Bucaramanga

Abstract

The entrepreneurship center is the support and platform for entrepreneurs from the Santo Tomás University, Bucaramanga headquarters. However, for the Engineer Edwin Flórez, current director of CEDE, the results of the evaluation indicators are nil, that is, the Center is not productive and the actions taken are very few. Due to this need, a Strategic Plan was built with an inter-institutional approach of the Entrepreneurship and Business Development Center of the Santo Tomás Bucaramanga University that aims to structure, find and implement appropriate strategies to support and develop the business ideas of the members of the Tomasina family, obtaining an active relationship with entrepreneurs in the region. That way the evaluation of the entrepreneurship center will indicate a favorable growth and will be productive. The project was developed in three phases: diagnosis, construction of the strategic plan, implementation and due support.