Educomunicación y análisis de datos: una propuesta digital para la sensibilización del cáncer de mama en mujeres de 40 a 50 años en el Valle del Cauca

Abstract

Breast cancer is one of the leading causes of morbidity and mortality among women in Colombia, particularly among women between 40 and 50 years of age, a stage of life in which early detection can significantly influence survival and quality of life. However, despite the existence of institutional campaigns and public health guidelines, gaps persist in access to, understanding of, and engagement with preventive practices, particularly in regional contexts such as Valle del Cauca. In response to this issue, this project proposes transforming clinical and sociodemographic data into strategic narratives and, in turn, into a digital educommunication proposal aimed at breast cancer prevention. The research is based on the analysis of information from 2024 provided by Fundación CTIC and Clínica Nuestra Señora de los Remedios, with the purpose of identifying patterns, behaviors, and population characteristics that contribute to understanding not only the epidemiological dimension of the phenomenon but also its communicative and cultural implications. From this perspective, data are no longer regarded solely as statistical records but rather as narrative resources capable of engaging, raising awareness, and encouraging action. Based on their interpretation, a digital educommunication product will be designed to integrate data visualization, audiovisual storytelling, and calls to action focused on self-care, timely medical consultation, and screening. In this way, the proposal seeks to ensure that information not only circulates but is also translated into meaningful understanding and concrete preventive decisions. The project is structured around the three core areas of the Master’s Degree in Communication, Digital Cultures and Data Visualization: (1) the critical analysis of institutional health narratives; (2) the development of a contextualized, evidence-based digital product; and (3) the generation of educommunication processes that strengthen communities through understandable and strategic access to information. Thus, the project constitutes an applied approach that integrates data analysis, narrative design, and social transformation in health, contributing to the research area of communication, health, and sustainability through a regional and human-centered perspective.