E.V.E (Entornos Virtuales Expandidos)

Abstract

E.V.E (Expanded Virtual Environments) is an interactive visual communication proposal based on augmented reality (AR), designed to enhance the experience of all types of users and visitors in rural environments. E.V.E emerges in response to the need to improve ecosystems of exhibition, visibility, and projection of businesses, cultural spaces, and elements of identity in rural contexts such as Villapinzón, Cundinamarca, through accessible, aesthetic, efficient, and functional digital solutions. The proposal consists of a mobile application that uses physical marker recognition placed in key locations—such as the town square and the source of the Bogotá River—to display 3D models, audio, text, interfaces, and/or multimedia content related to the territory, its history, and its services. The initiative is grounded in graphic design as a central axis connecting visual storytelling, immersive technology, and spatial appropriation. User-centered design and iterative development methodologies were applied, using tools such as Unity, Vuforia, and Blender. The process ranges from problem analysis and visual piece modeling to field validation, integrating technical, aesthetic, and communicative aspects. E.V.E not only proposes a technical solution, but also envisions a future in which augmented reality can serve to enrich technology in intermediate municipalities, strengthening their projection without neglecting their identity and local culture. This document compiles the creative, methodological, and technical process that brings the project to life, conceived as a bridge between territory and innovation.