Integrando la inteligencia artificial en la estrategia de internacionalización: Desafíos y oportunidades

Abstract

The present essay analyzes the integration of Artificial Intelligence (AI) in the internationalization strategies for Tijuana's companies. The proposed hypothesis is that the productive environment of the region favors the AI adoption for decision-making processes, personalizing the client's experience and operative efficiency. 2 main arguments are exposed in favor of this hypothesis: first, how AI's implementation in customer service may significantly reduce the answer time and improve the client satisfaction; and second, how the usage of audiovisual support tools based on AI increases the relationship with the client. However, there are two arguments against that can be analyzed, such as the client's preference for personal communication and job displacement fear. Finally, alternatives are proposed to leverage the AI benefits, such as re-training programs, AI-human collaboration models, and promotion of professional adaptation. In conclusion, the evidence suggests that AI represents a significant opportunity for Tijuana's companies to improve their competitiveness and expand to new markets.