Informe final de opción de Grado Práctica empresarial en SEP Colombia Group

Abstract

Business internships are a very important contribution to the life and growth of the student, since it allows the development of abilities, knowledge, criteria and skills, since they complement and support the training, since all the competences developed in the business context are exposed. The practice carried out in the company SEP Colombia Group during a period of 4 months allowed the development of skills such as the design of advertising campaigns, systematization, communication with national and international clients, customer loyalty strategies, exchange processes, demographic research and coordination of the logistics process of the company. The main problem is that the company was not very active on social networks, they did not design strategies to build customer loyalty and attract their attention, there was no orderly chain to cover communication with stakeholders and with program providers, they also did not handle a forecast of the currency exchange either to go up or down and they did not make future projections with the price of the dollar. The contribution to the company has been based on an order in the company's logistics process and on a greater interaction of the company to make itself known through social networks, so thanks to this, many more clients have known the services that are offered and have wanted to be part of this process, communication channels have been improved both nationally and internationally and it has been possible to select the target audience in a much more accurate way.