Análisis de las estrategia del sector turismo desde la experiencia de la V escuela internacional en Chapecó (Brasil)

Abstract

This experience lived during the V International School organized by the Faculty of Administration of Agricultural Companies, of the Santo Tomas University campus Villavicencio, developed in the City of Chapecó and Rio de Janeiro in Brazil, on September 7 to 22, 2019, This document seeks to study the most relevant strategies of tourism in Brazil and propose a comparison analysis with tourism in the department of Meta, in order to leave conclusions for improvement in this economic sector.

Tourism is a sector that integrates various economic activities in one place, it promotes education, the exploitation of natural resources, safeguards traditions, cultures and history, generates significant changes in the hospitality of the inhabitants, contributes to the strengthening of the activities of leisure and recreation, generates marketing strategies, drives the development of science, technology and innovation, encourages the generation of public policies, affirms the most important characteristics of consumer psychology, makes religion an attractive potential for international tourists, clearly promotes transport, contributes notoriously to the foreign exchange market and generally generates economic development in the population, that is why the importance of this analysis.