Identidad visual en redes sociales para LID editorial: Análisis y manual aplicado

Abstract

This study systematizes the professional internship experience carried out in the editorial and digital graphic design area of Biblo Market, the company responsible for managing the LID Editorial brand. The activities developed included the creation of social media content, book cover design, and book layout, which allowed the identification of a central issue: the lack of clearly defined visual guidelines to guide the brand’s communication across digital platforms. This situation, confirmed by the Communication Area Coordination, is linked to the constant turnover of design staff, resulting in a fragmented and inconsistent visual identity. In response, this project proposes the development of a digital visual identity manual for social media, aimed at unifying graphic criteria, strengthening visual coherence, and consolidating the digital presence of LID Editorial. The study adopts a qualitative, descriptive, and project-based approach, reflecting on the role of graphic design as a visual management tool within the brand’s communication process and as a means to enhance identity and communication in digital environments.