Creación de una empresa productora y comercializadora de ropa casual sostenible llamada LORO

Abstract

This project addresses the necessity of establishing and validating the viability of a sustainable casual wear production and commercialization company in Bucaramanga, given the growing global and national demand for this type of fashion and the identified barriers to sustainable production in the region. Objective: To develop and execute a comprehensive business plan for the creation of LORO, a sustainable casual wear company with innovative and high-quality products in Bucaramanga. Method: A detailed business plan was formulated, covering market, technical, operational, administrative, legal, and financial studies, including contingency plans. Subsequently, the execution of this plan was carried out, documenting commercial, technical-operational, and legal progress, and presenting a sales report for the execution period. Results: The complete business plan was formulated. Execution showed significant progress in legal constitution, operation, and commercialization, recording sales of $88,610,000 COP in 9 months of 2024. Financial projections reflect an operational profitability of 16.5% in the first year, an IRR of 22.96%, and a positive NPV of 2,326,407, supporting the project's economic viability. Main discussions: Market research validates consumer interest in functional and sustainable fashion. The combination of innovative design, quality, durability, and ethical focus positions LORO favorably against traditional competitors. Sustainability is a key differentiator driving growth and facilitating strategic alliances and access to financial support. Early model validation and sales growth confirm the market opportunity