Plan de mejora para fortalecer el proceso de internacionalización de fajas yara

Abstract

This report presents the work carried out during the professional internship at Beauty Blessed S.A.S., a company that manufactures and markets shapewear under the Fajas Yara brand. The internship focused on commercial management, customer service, sales follow-up, logistical support, and the coordination of activities related to inventory, shipments, and communication with customers and international logistics providers. Through the observation and analysis of the company’s commercial processes, it was identified that the company has allocated most of its resources to developing the domestic market. However, it was also observed that its products have been well received by customers located outside Colombia, representing a growth opportunity that has not yet been pursued in a structured manner. In response to this opportunity, a gradually implemented improvement plan is proposed, aimed at strengthening the brand’s internationalization process through commercial, digital, and logistics strategies. The proposal seeks to leverage the company’s production capacity, expand its distribution channels, and transform Fajas Yara’s existing international reach into measurable business opportunities. This approach is particularly relevant given the company’s strong digital presence, which has enabled it to increase brand visibility and organically reach customers in different countries.