Percepción del servicio por los usuarios de los convenios social & health insurances de la oficina de negocios internacionales de Coomeva medicina prepagada s.a. en Bogotá y Bucaramanga. segundo semestre 2014

Abstract

Background: Coomeva Prepaid Medicine, a national leader in providing international health services not performed systematic measurements of perception of the service, even though it is a competitive national and international stage and would be at risk of decreasing participation. OBJECTIVE: To analyze the perception of service users have the Social Conventions & Health Insurance, Coomeva in Bogota and Bucaramanga, using data mining techniques and provide actions for continuous improvement in the competitiveness and sustainability of the service. Materials and Methods: Under a conclusive quantitative research method, comparative descriptive type survey, 108 international users were surveyed in Bogotá and Bucaramanga, between November and December 2014, who voluntarily respondents perceived the service.