Competencias técnicas y conceptuales del diseñador gráfico en el proceso de pasantía en la operación Alsea Colombia

Abstract

The internship process was developed in the international company Alsea s.a which represents and operates restaurants of global recognition in Mexico, Colombia, Chile, Spain, Argentina and Brazil. This organization is responsible for the distribution of supplies and administrative, financial and human services of these brands. In Colombia, his work focuses on managing the following brands: Starbucks, P.F Chang's, Archies, Burger King and Dominos Pizza. It has its headquarters in Bogotá, Cali and Medellin, Bogotá's headquarters as the most important, since it is the focus of the internship and the central base of the entire operation for Colombia. The role played in the company is specifically given in its Support Center in the area of ​​Human Resources for the Communications Section; For its part, the functions that are developed revolve around the design processes that link the creation and transmission of information for internal and external purposes. In practice it was evidenced that the graphic designer's work is based on the implementation of strategies to respond and solve the problems or needs that were presented, it is from this experience that the intention arises to analyze how competencies are linked to the different moments in practice for some situations in which the graphic designer acts.