Plan De Mejora En El Área De Anti Ilicit Trade En British American Tobacc

Abstract

The following work aims to establish an improvement plan for the multinational British American Tobacco built from the area of Anti Ilicit Trade, where professional practices were developed. For the company, a major competitor in the cigarette market is smuggling and from the shortcomings identified in the process of reporting contraband by the sales force, the intention with the improvement plan is to establish and implement a safety protocol for field personnel, composed of a series of training activities and informative pieces that communicate in a didactic way throughout the established period of implementation, good practices to follow that directly affect the decrease in reported incidents related to the violation of integrity and safety problems towards workers.