Bionegocio: Exportación Sostenible de Bebidas Energizantes Naturales a Base de Panela

Abstract

The objective of this article is to explore the opportunity represented by the creation of a bio-business through the utilization of Colombia's natural resources by exporting a product made from local raw materials, such as panela. This product not only stands out in Colombian households for its taste and authenticity but also for the health benefits it offers, transforming it into an energizing drink as a healthy alternative free from the contraindications of conventional energy drinks. Through this bio-business, the aim is to highlight the growing international demand for energy drinks that, in addition to meeting high quality standards, respond to consumers' new preferences for sustainable products that are environmentally responsible. This article seeks not only to explore new business opportunities in the international arena but also to emphasize Colombia's potential to position itself as a leader in the production of healthy and natural beverages, leveraging the richness of its biodiversity and the potential of its raw materials.