Aplicación de mensajería instantánea modelo cliente/servidor por protocolo TCP para el departamento de operaciones de la empresa Orange Business Services Colombia S.A. 

Abstract

Every day it is more common to see how the customer's opinion is a main axis for the approach of the objectives of a company, the satisfaction of this final consumer triggers three very important benefits for its impact on society, the first of which is loyalty , since a satisfied customer will usually return to purchase a product or service with the company; the second is the benefit of voice-to-voice advertising (own recommendation), which is generated by a satisfied customer who transmits their experiences to other consumers; and the third is market share, thanks to the fact that the client leaves the competition aside[1]. To achieve this purpose, it is necessary to stipulate the bases between the two parties (company - client) when carrying out a purchase transaction. When a consumer purchases a product or service from a supplier, a bilateral contract is established to guarantee the process. Compliance with these existing parameters in this contract demonstrates the level of commitment that the company has, both for small customers as well as for large consumers.