Análisis Preliminar de la Oferta Turística del Municipio San Antonio del Tequendama

Abstract

Taking into account the current situation of the tourism sector, we find an exponential increase in the numbers of travelers in recent years, which mainly seek some tourism activity that includes environmental activities in favor of the conservation of its components, which is presented as an opportunity for the expansion of said sector in the country, taking into account its biotic and abiotic characteristics that entail to constitute a great variety of resources and tourist attractions. The objective of this article is to carry out a preliminary analysis of the tourism offer within the territorial environment of the municipality of San Antonio Del Tequendama, located in the department of Cundinamarca, Colombia. This evaluation is carried out taking into account the methodology proposed by the Ministry of Commerce. , Industry and Tourism "Technical Assistance in Tourism Planning" making changes to it, through bibliographic comparison with different international tourism planning methodologies. The main characteristics are exposed by means of a general approach to the territory compiling the existing documentation, initial characterization of the resources, attractions and tourist infrastructure, through a focal group and a field visit, as well as information about the factors that condition tourism in the area, such as: environmental, socio-cultural characteristics and interactions between economic sectors of the region. Through tourism planning, a look is taken through economic and social development that integrates nature as the main axis towards sustainable ecological tourism, which takes into account the current and future impact of the aforementioned components and at the same time, meet the needs of visitors, the industry, the environment and the host communities. By means of the realization of a map in which the attractions and tourist infrastructure are shown, the results are articulated to the municipal council of tourism, the municipal mayor's office and the tour operators of the area, recognizing the variety of attractions and the potential of resources that can be exploited. . Likewise, the SWOT matrix was carried out through which the factors that condition the growth and improvement of the economic activity in the sector were diagnosed, providing strategies to strengthen it, and finally, the corresponding analysis was generated regarding the evaluation of the tourist offer Township.