Cómo el cambio de marca contribuye a la implementación de una comunicación asertiva en LaCardio

Abstract

In 2021 The Cardioinfantil Foundation carried out a brand change,where several changes were established that allowed unifying the graphic of the institution, in addition the decision was made to separate the two institutions remaining The CardioInfantil Foundation and LaCardio. This change caused a new brand manual to be created which has contributed to assertive communication. That will be involved in both internal communication and external communication, where parts such as e-mails, post, event parts are handled, conferences, etc., the target audience can range from medical personnel, patients, to administrative or support staff (cleaning staff, kitchen staff, staff security, etc.). So, this document will show how the brand change has contributed to the implementation of assertive communication in LaCardio, through the new brand manual.