Clúster estratégico y gestión financiera en el sector del Meta - caso Mesetas y Café masu

Abstract

This chapter examines how the creation of a well-designed cluster can enhance financial management and competitiveness in the coffee sector in Meta, using the example of Café Masu in Mesetas. Such a cluster brings together key players in the area, from growers to entities and sellers, working together but also competing to advance and innovate in the region. For coffee, this involves integrating producers throughout the process, improving production, facilitating credit, and promoting sustainability. Texts were reviewed using the PRISMA method and the work of Café Masu, a community-based company that has increased its income through joint efforts and the sale of differentiated coffee, was observed. The results show that clusters strengthen joint work, stimulate investment, and ensure more equitable distribution. In short, organizing into clusters is an effective way to create real value, withstand economic shocks, and promote sustainable growth. Café Masu represents an associative alternative that seeks to overcome limitations through quality, certifications, and access to specialized markets.