Diseño para la Vida: Mejorando la Comunicación Médica con Enfoque Humano

Abstract

This work systematizes the professional practice experience carried out in the communications and design area of a high-complexity healthcare institution. The research identifies an opportunity to improve doctor–patient communication during the delivery of diagnoses, a critical moment often hindered by the lack of clear, accessible, and empathetic visual resources. The proposed solution is the design of an interactive digital publication segmented by age groups—children, adolescents, adults, and older adults—that answers key questions about the diagnosis, its impact on daily life, coping measures, and available support resources. Using a qualitative approach, observation, document review, and semi-structured interviews were applied to analyze the situation and validate the prototype with patients. The results show that graphic design can serve as an effective bridge between medical language and patient understanding, reducing anxiety, strengthening trust, and contributing to institutional positioning. The study concludes that graphic design, beyond aesthetics, holds a transformative potential in health communication, fostering humanized care and building meaningful experiences.