Individualización por país de los procesos de internacionalización de la empresa Agriconomie S.A.S.

Abstract

The following report aims to present an improvement plan that is being progressively implemented in the company Agriconomie S.A.S. During the six months of my internship, I was able to identify the little importance and poor management was given to the internationalization processes of the company; throughout my career and the different courses I took, I learned that an internationalization project requires dedication, time, analysis and investment.

That is why, through the SWOT analysis, different points were proposed to allow a personalization of the development strategies in three of the five countries where Agriconomie is currently present. This approach, beyond taking advantage of the tools, reports and data already obtained from operations to date, seeks new tools and methods that allow us to be closer with our customers and study the competition to better satisfy each of the markets that we are supplying with agricultural equipment.

The document will present the points of this improvement plan, as well as the progress and achievements so far, and the steps to follow in order to improve the course of the company at international level.